Greg Anderson from BBH turned me on to this sweet nugget last week as we were judging the Effie's first ever Single Impact Engagement award (which Anderson and I helped to design). We were watching case study after case study from companies trying to prove how their massaged results were that much better than the other massaged results we were seeing. The storytelling component of video case studies (especially when we have to watch 10 in a row) start to sound ridiculous as one would think they were trying to save the world with their campaign for everlasting gobstoppers.
Regardless, when in need for some levity, Greg delivered with this little parody which helped put it all in context and ended what was a pretty interesting day (more to come on the Effies when results get announced). Enjoy!