On The Ground Looking Up

Look Up In The Sky...It's A Bird...It's A Plane...It's Guerrilla Marketing!

Anson Burtch gave us the tip on this one. For the upcoming superhero movie Chronicle, which features some flying characters, Thinkmodo created flying devices in the shape of human forms and flew them in some public parks around New York City. The visual comes off pretty well if you ask me and nice use of technology and experience. I think it may have been more appropriate to do it at Sundance or SXSW to get crowds involved instead of relatively empty parks (it is not just about the viral video folks) but still, it worked well on camera. 

How could this be utilized to get crowds interested and as the article points out, how easy will it be for the audience to make the connection?

Also via Techcrunch

Romeo & Juliet - The Graffiti Social Media Version

Not sure who the creator of this street art gem is but originally shot by Irit.

#OWS Goes Guerrilla

Occupy Wall Street went guerrilla last night with a large-scale projection on the Verizon building in NYC with a large 99% logo as well as some othe relevant messages to highlight their anger points. Boing Boing has an interview with Mark Read, the creator of the execution here.

 

 

My Interview With PSFK On The Future Of Gaming

I did an interview with PSFK on the future of gaming, more about the Supertouch philosphy about how technology relates to experience frankly, and if you are interested, it can be found here.

When You Make It On An Infographic, You Have Really Made It

@Dan_Rosenberg found this one and sent it over, thanks Dan!

The Evolution of an Advertising Executive which if you look at the lower right hand corner you will notice the Guerrilla Marketing Plan mention with a familiar little character that may or may not have gotten us a bit of attention a few years ago. Which leads me to ask the question, if you make it to an infographic, can you really say you have made it?

Originally seen here.

Augmented Reality Replaces Times Square Ads With Art

As AR image recognition gets better, it allows for more manipulation of the world through our mobile devices. The Public Ad Campaign and Heavy Projects are working on this app which replaces advertisements with curated art pieces. As this tech gets better it will be interesting to see what the ad community does to counteract it. Imagine if your photo app automatically removed any known ad it recognized while taking pics of your family on vacation?

Artwork by Ron English

 

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.

 

Pop Culture vs Pop Tech Mash-up @ SupertouchHQ

In a showdown of two things with some sizable buzz behind them, and about 10 minutes of downtime between meetings, I decided to see if the truly interesting and useful FaceOSC (which marries facial tracking with precise device control) could track the creepy EyesWideShutMeetsScream mask that I received after seeing the enigmatic live experiential theater show that is Sleep No More. For so many different reasons, these are both really worth paying attention to by the way.

Anyhoo.

After @alpaykasal and @justinmaurer had gotten the program up and running for some testing, we had to see if it could pick up something as featureless as an all white mask. And it was good to see that the program tracked me in it dead on. We are going to have fun with this over at Supertou.ch

Give Websites The Finger For Ai WeiWei

To support the artist Ai WeiWei, who has been detained by China for over 2 months now, the guys over at fffff.at created this little bookmarklet which allows you to show your displeasure by giving any site that you want the Ai WeiWei treatment. Meant for chinese websites and those that have influence and are not speaking up about the detainment, or frankly any site that you just want to express your displeasure with, I can see this tool being very useful.

For example, for not letting me in on the IPO...

Get the bookmarklet here.

Originally seen on Osocio

The Latest out of Supertouch Labs - Coverflow Media Control

Here is some of the latest out of Supertouch Labs. It utilizes a kinect, spacial recognition and activation, remote iPad control and gesture based media control.

The user, once in our Coverflow application can control media using simple gestures right and left. Additionally, the system adjusts the volume based on how close the user is to the screen, so if she is farther away, we can play the content louder for her to hear, if closer, it will be softer.

The core programming works for a variety of media. One can control music, video, movies, presentation slides and images to create amazing presentation control in virtual space. Interested in this? Drop me a line.

Many thanks go out to Chris Rojas and Alpay Kasal for the special sauce.

Paint With Your Pee

If ever there was the time that I needed a new beer client, this is it. The conversations that this would encourage would be worth the spend anyday.

A thermochromic urinal that reacts to your 'output.' Sorry ladies, this one may be a guys only project, unless you are quite acrobatic.

Via Gizmodo Via Matrix Agents