Interesting idea here and certainly one to generate interest among the art set. Art Series Hotels in Australia is offering guests the chance to steal one of two Banksy pieces, No Ball Games and Pulp Friction. The deal, if you can get away with the crime, you get to keep the valuable art. Supposedly one has successfully been stolen while one still remails.
Clandestine collectors have used tactics ranging from re-wiring the internal security cameras so would be thieves couldn't be seen to scantily clad women distracting staff.
Enter the Transfer Accelerator from Dutch rail company ProRail. They wanted to give commuters and easier, and certainly more exciting way, to get to their train. We need these in NYC, although I am not sure where to slide your metrocard.
I like this idea quite a bit, I question the thinking, timing and the veracity of it being completely unexpected and a surprise.
Supposedly, these 190 people were flying Spanair on Christmas Eve 2010. When they arrived at their destination, after midnight, there was a package ready for them to come off the belt at baggage claim. Now, yes, it is a great sentiment, something that an airline should do as a nice beneficial surprise...but really now. Almost 10 years after 9/11 and we have been bludgeoned with messages to report unattended baggage and suspicious packages. If something came out of baggage claim with my name on it that was not mine I would probably run for the nearest exit instead of running to open my stuffed Bart Simpson.
But the idea made for a nice video so, perhaps the truth was stretched just a hair.
In a funny yet somewhat mean guerilla campaign created by Europcar in Paris, the company replaced people's cars (supposedly unknowlingly..hmnn) with crushed versions and waited to see what happened when the owners came back. Not only did they film it, but they streamed it and broadcasted the calls on live radio. Europcar is a ZipCar type service that was promoting the idea that you should not own cars, but do short term rentals instead.
German artist HA Schult was commissioned by Corona to create the first ever Trash Hotel in Madrid on behalf of their Save The Beach campaign, which raises awareness about preserving the beauty and cleanliness of beaches. The hotel was made out of 12 tons of rubbish found on the beaches of Europe.
Open for for 5 days for occupency at the end of January, Corona will select who gets to stay in the hotel's 5 double rooms via submissions on it's SaveTheBeach.org website. I only hope the food and drink from room service is not taken from the same pile that the exterior was created out of.
I guess this gives new meaning to the idea of staying at a trashy hotel huh?
Model Eugenia Silva launched the event and was one of it's first occupants.
Creative movements in public spaces always catch my attention and those based on the concepts of love and passion are even more engaging in our business-focused, fast-paced, media driven world.
Enter, the Love Lock Movement.
All around the world, couples are writing their names on padlocks, attaching them to public fixtures and throwing away the keys as a symbol of the permanence of their love. You can read more about it here.
Fences, gates, fountains and more can be seen adorned with hundreds of these Love Locks, which when seen together create quite a moving visual.
I look forward to adding my own lock to the movement shortly.
T-Mobile has quite the knack for seeing something that gets a lot of attention and then finding away to make it into a branded event. Whether it was an Improv Everywhere inspired Train Station dance off or the largest flash mob singalong (13,500 people!), they have proved that you can get attention, both actually and virtually, by co-opting the experiences that people are already paying attention to. The latest in the quivver? Hiring that Merton guy from the ChatRoullete viral sing off to do his real-time lyric generation at Gatwick. This one does not seem to be getting the millions of views of some past T-Mobile executions, but it has only been up less than a week.
A little Bee reminded me that our Free Parking campaign for Vespa from 2007 was alive on YouTube. I made a Google search and there we go. This was a clever way for Vespa to not only do a great give back to the NYC scooter community, but at the time when gas prices were hovering near $5 a gallon, it gave a reason to talk about the eco benefits of riding a scooter vs. driving. It was also good to be able to do a little legal stenciling for a change. Check out the story below: