On The Ground Looking Up

Samsung Galaxy Does A [Yawn] Flash Kick Event In London

I may have not seen a more staged "Flash" event in a long time, this time for Samsung in London. Yes, the ballers can juggle, but all of the product placement in the video, obviously hired bystanders and forced reactions just make me yawn at this one.

Football x Space Invaders

In what seems a follow-up to Kasabian Guitar Hero, we know have the Chelsea Football Club playing a real vs digital version of 3D space invaders. Yow! But I could take them.

Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.

 

The New Marketing Vehicle: Sperm!

Nordisk Cryobank in Copenhagen wanted to come up with an answer to 2 problems. 1. How to deliver the genetic material it works with in a timely manner and 2. How to generate attention and talk value for it's service helping solve fertility issues.

Enter the Sperm Bullitt! A mobile cycle (Copenhagen is a cycling city) that serves as advert and utility at the same time. While delivering to clinics all over town, who can resist paying attention to, snapping pictures of and generally chatting about the speedy semen trailing through the streets? 

I hope more take notice that your marketing choices can satifsy many purposes in aiding your solutions to business problems. While we may not all need a spermcycle, we can all take note of this idea pregnant with inspiration!

(yes, I need more coffee)

More info here. Thanks to Jimin Yoo for the find!

D*Face Creates Generative Skateboard Art

Artist D*Face has come up with a mounting kit for skateboards that uses spray paint to color while you ride. Attached to the bottom of the board, the can paints the lines your board travels creating a completely unique art piece based on your riding style. And of course, he brought it to an empty pool. NIKE can't be far behind on this type of idea.

Thanks to Happybox for the find.

Finger Painting? Nike Wants You To Foot Paint!

In another example of how to use new engagement technology for creative branded executions I present the collaboration between Nike and the YesYesNo collective to launch the Nike Free Run+2 City Pack series.

Using some custom software YesYesNo was able to track and modify the datastream of a specific runners' route. Allowing for route, speed, distance and a few other variables they created a live artistic visualization of a particular runners trek. These end up as compelling visuals that are individually personal to the runner. After which they were provided  to the runner with the route and runner info laser etched onto a custom box with a pair shoes from the Nike City Pack series from their city.

More info here.

It's Almost Easter And These Look Sort Of Like Eggs

Stole this from Brain Crumb Trail, sweet viral / techno idea from ASICS. Utilizing air and ping pong balls to illustrate that a pair of ASICS help you defy gravity.

Reminds of a little of the Muhammad Ali made out of punching bags campaign, but with a cooler effect.

Today's WOW! - Adidas: Those Kicks Were Made For Dancin'

In a great hybrid between fashion and technology, Adidas commissioned Didier Brun from Sidlee to create a system where the steps of sneakers could control the sounds in a musical performance. One of the main rules was no faking, the sounds had to come from the dancer's steps. The results are pretty outstanding.

If you want to see how it was done, go to Sparkfun.

Thanks to Rojas for the heads up.

 

Durex Gives You 'Extra Time'

Thanks to the old condom makers for co-opting a perfectly clean activity and making it sexual. Yes I am talking about the additional time you get in the middle and at the end of Fútbol/Soccer games. And yes it is clever and smart so I don't have anything bad to say on this one, except that I wish I had thought of it.

Via and via and via

The Greatest - Muhammad Ali - Still Has PUNCH

I was always a huge Muhammad Ali fan. One of my first art purchases was of his legendary fists. If only I had the room to fit this it would be mine.

Artist Michael Kalish created this 3-D portrait of The Greatest Of All Time out of steel, aluminum and ... speedbags. Damn, that's awesome. Wish I had built it, and I would have except the fact that it took 3 years to make does not play well with my A.D.D.

More info and a video at SwipeLife.

Best Sport Ever?

Bossaball