On The Ground Looking Up

Audi Goes Papercraft To Introduce The A7

Taking 245 hours to make and measuring over 4 feet long, this papercraft version of the new Audi A7 probably does not do great in snow but is pretty sweet to look at. Artist Tares Lesko created the model for the brand and really seems to know his way around an exacto knife. Now if they only followed suit with many other papercraft models and released the template to print out and make your own.

Via

Shop Naked, Get Paid

In the latest installment in Publicity Stunt As Marketing Strategy, the Lakeside Shopping Center in Essex, UK held a promotion where the first 100 women to arrive to shop wearing only a bra, panties and heels were given £100 (about $163) to shop at the mall. It would seem from the photos that about 8 women showed up in reality but 120,000+ google entries on the event surely covered the spend in attention currency. Some pictures, rated PG-13.

S. Ewen In The Economist

There is a certain S. Ewen mentioned in the Economist, talking about PR, marketing and the rise of influence. Here is the catch, it is a more scholarly, (slightly) older and certainly more influential Ewen than I. Way to go pop!

Economist -"Rise of the image men" - Dec 16th 2010

Download the article here.

Watch Us On CNN This Week

It has been about 18 months since Alpay Kasal and I launched our Interactive Mirror as a test project on YouTube. Since then we have seen people go crazy for it around the world. From non-profits to corporate clients and from consumers to BtoB, our interactive and touch technologies have been getting so much attention, that we are spinning off a separate company called SuperTouch (more on that soon). CNN came to visit us a month or so ago to film our Mirror in it's natural habitat (our offices of course) and those segments are airing this week.

The segment is called The Edge of Discovery and is airing at some point during following times this week -  7/21 6-7am, 7/21 1-2pm, 7/24 2-3pm and 7/25 6-7pm. Not sure when in the hour it will air but if you watch, you will be able to catch up on the world's events as you wait to see it.

We hope you can watch!

Here is the original YouTube video that started it all:

Guerrilla 2010: A Secret New Year's Mission

Click here to read my latest op-ed for Brandweek. This one has me going out on New Years Eve and looking for guerrilla opportunities that brands may have missed. Feel free to steal any ideas, they are there for the taking!

This is part of the annual Guerrilla Marketing issue for Brandweek, to read the whole section, just go here.

An Honor Just To Be Recognized

Our Interactive Mirror product was recently honored by Toxel.com in their esteemed 12 Unusual and Creative list. The veritable who's who of the off-beat creative mirror industry. We stand with such gems as the "Pirate Self Portrait" mirror and the "Who Tall Are You" mirror.

The full list is here for all you mirrorphiles out there.

Interactive Mirror from Alpay Kasal on Vimeo.

Smart Car Vending Machine

Hey, do you have change for a $10,000? Fun idea. Read about it here (assuming you know Portuguese).