On The Ground Looking Up

Ok, Enough With The Derriere

I am doubtful that this is a reality, but I am getting a bit sick of marketing ideas where something is either exiting or entering an ass.

Even More Branded Peeing Experiences

As if PeeBall were not enough, we now have pee controlled video games in bars in London. I think this takes the piss out of some of the only downtime we get :)

Via

The New Marketing Vehicle: Sperm!

Nordisk Cryobank in Copenhagen wanted to come up with an answer to 2 problems. 1. How to deliver the genetic material it works with in a timely manner and 2. How to generate attention and talk value for it's service helping solve fertility issues.

Enter the Sperm Bullitt! A mobile cycle (Copenhagen is a cycling city) that serves as advert and utility at the same time. While delivering to clinics all over town, who can resist paying attention to, snapping pictures of and generally chatting about the speedy semen trailing through the streets? 

I hope more take notice that your marketing choices can satifsy many purposes in aiding your solutions to business problems. While we may not all need a spermcycle, we can all take note of this idea pregnant with inspiration!

(yes, I need more coffee)

More info here. Thanks to Jimin Yoo for the find!

There Have Been Better Billboard Placements

Sorry for the bad quality, but still, if this is real, that is not the best (although sort of the best) placement.

EDIT: Fake as per this.

 

Now This Is Viral Outdoor!

To promote the upcoming virus film Contagion, Warner Bros Canada created a billboard that used live bacteria which grew over time in a store window. The bacteria was applied to take the letters of the film title and certainly would attract my interest, not to mention a quick desire to go wash my hands. The editing of the 'making of' video below could be a trailer for the film in itself. Well done!

Newcastle's Bottle Cap Shadow Billboard Makes Me Want To Get Drunk

Such a lovely and clever idea around the concept of 'The Lighter Side of Dark'. When it get's dark out and the lights come on, the shadow changes the billboard.

This and more Newcastle marketing here.

Top 7 SharkWeek Marketing Stunts

As Tracy Jordan so eloquently put it, "Live every week like it's SharkWeek"

Well the 24th SharkWeek is upon us and in recognition of this special time of planktonian fear I bring you the top 7 SharkWeek Marketing Stunts ever created. 

 

7. Australia Coastal Watch - Lovely little map trickery for the Australian edition.(Thx Cor for the memories :)

6. Worlds Largest Aerial Billboard - At over 13,000 square feet we created this gem to buzz the people of Los Angeles, giving them quite the scare. It was the largest aerial billboard ever at point of creation, that may no longer be true. (Disclosure: we did this)

5. SharkFin Media - For 2 weeks this 30 foot Shark Fin floated the waterways of New York and The Hamptons (also an Interference project).

4. Shark Runners - area/code created this gem for the 20th anniversary. It was a hybrid online-offline game where you maneuvered your virtual boat through dangerous waters trying to find sharks. The catch, the movement of the sharks was real as actual sharks were tagged with GPS.

3. SharkBite Media - Done in NY and LA, we found anything we could get on Ebay and Craigslist and took a shark bite out of it. The pieces were then stenciled and left around for people to see, photograph and steal. Many ended up back on the sites we bought them from, this time at a higher price.

This idea was then copied borrowed for another promotion for SharkWeek Australia (see below)

 

2. Discovery's Offices Have Been SharkWeek'd - This huge and pressworthy inflatable showed up a few years ago (and has made a return visit here and there since) generating some serious excitement around SilverSpring, MD and it made many headlines as well. Interference did not do this one, but I wish I had :)

1. The 80ft Underwater Billboard - As mentioned too many times, one of the campaigns I am most proud of in my career.

Augmented Reality Replaces Times Square Ads With Art

As AR image recognition gets better, it allows for more manipulation of the world through our mobile devices. The Public Ad Campaign and Heavy Projects are working on this app which replaces advertisements with curated art pieces. As this tech gets better it will be interesting to see what the ad community does to counteract it. Imagine if your photo app automatically removed any known ad it recognized while taking pics of your family on vacation?

Artwork by Ron English

 

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.

 

Denver Loves It's Water

And wants you to conserve it while you water your lawn.

I like the first execution a lot

But they sort of lose me on the rest.

The others seem to fall into this camp, while I think they could have made many other interesting water references, they chose...newstands?

The rest are here.

 

LEGOs Used To Create Contextual LEGO Advertising

LEGO is one my crush brands. Not just because the whole concept is based on imagination and creativity but also because they some truly badass marketing.

Witness this little bit of outdoor:

As you look closer you see that the ad is made up of LEGO pieces and that they have matched the background pretty darn close for some little bits of colored plastic. It is like a LEGO real world augmented reality.

<Via>