I had sent some tweets and instagrammed it quite a bit, but here are some photos of the street activation we conducted on behalf of Turntable.fm at SXSW2012 this year. In a very crowded marketing environment, I was really happy with the attention our avatar team received on behalf of the brand and it did not hurt that they had some truly amazing buzz going in and their events were a few of the most sought after places to be during music and interactive.
The activity was noticed as one of the top 10 creative promotions for start-ups at SXSW by Business Insider.
(Brown bear avatar with one of my DJ heros at the moment, AraabMuzic)
Thanks to Seth, Billy and Jordan @ Turntable.fm for the opportunity