Our friends at Guerrilla Communication just reported on this fantastic 'I wish I had thought about this' idea from Converse to turn old shoe boxes into pinhole cameras and then use the images in your social networks. So simple and yet so smart. Activating the emerging creative class, in any market, is a great way to get attention from those very same people who are using the social media tools to share their passions.
But I am rocking my new Urban Ears headphones. One of the first set's to hit the US. These are a basic blue blank and we are looking at them to private label for a client. And they are banging and I got a nice surprise as they have the built in in-line microphone so I can use with the iPhone. Crush object, the latest. And my "headphone guy" told me I got them before Kanye did.
And I quote..."Marketing disruption has become incredibly popular," said Will Bracker, director-marketing at Daffy's. "We wanted to take that to a venue that hadn't been used before." <via aqwrdmusings>
This has a very 'staged for viral video" feel to it so I am highly suspect as to the actuality that this all occurred without any back-end influence, but with that said, could be a clever idea should it actually be able to work. None of the people who see/interact with the chairs in the beginning are in the main part of the video, obviously many of the chairs would just get stolen and I am sure that many were staffed to participate, but I bet it was fun to watch. With only 23k views, has the mass dance type viral video finally seen it's day?