On The Ground Looking Up

Look Up In The Sky...It's A Bird...It's A Plane...It's Guerrilla Marketing!

Anson Burtch gave us the tip on this one. For the upcoming superhero movie Chronicle, which features some flying characters, Thinkmodo created flying devices in the shape of human forms and flew them in some public parks around New York City. The visual comes off pretty well if you ask me and nice use of technology and experience. I think it may have been more appropriate to do it at Sundance or SXSW to get crowds involved instead of relatively empty parks (it is not just about the viral video folks) but still, it worked well on camera. 

How could this be utilized to get crowds interested and as the article points out, how easy will it be for the audience to make the connection?

Also via Techcrunch

Pothole Gardening

An idea worthy of paying attention to and could be adapted by today's guerrilla marketer, The Pothole Gardener goes around London filling up those unsightly potholes with the lovliest of tiny gardens (I have been using the word 'lovely' way too much recenty). There is such detail in these and I am sure, once discovered that they bring a smile to people's faces. Another good idea I did not come up with. 

 

Order Room Service - Check, Steal A Banksy - Check

Interesting idea here and certainly one to generate interest among the art set. Art Series Hotels in Australia is offering guests the chance to steal one of two Banksy pieces, No Ball Games and Pulp Friction. The deal, if you can get away with the crime, you get to keep the valuable art. Supposedly one has successfully been stolen while one still remails.

Clandestine collectors have used tactics ranging from re-wiring the internal security cameras so would be thieves couldn't be seen to scantily clad women distracting staff.

I wonder if Banksy would approve?

 

*Thanks Sasha for the hookup via Juxtapoz.

Samsung Galaxy Does A [Yawn] Flash Kick Event In London

I may have not seen a more staged "Flash" event in a long time, this time for Samsung in London. Yes, the ballers can juggle, but all of the product placement in the video, obviously hired bystanders and forced reactions just make me yawn at this one.

Target Missed The Boat On This one

Talk about an experience that Target should have sponsored. Japanese artist Yayoi Kusama took an all white room and gave children colored dots to place wherever they want. The results as you can see are pretty extraordinary.

The Artist

The experience, entitled 'Obliteration Room' was designed for the Queensland Art Gallery's ‘APT 2002: Asia Pacific Triennial of Contemporary Art’. So if you are in the neighborhood, check it out.

The Homeland Tour Teaser Video

Here is a little teaser video we created for the 5 city Homeland tour we recently completed for Showtime. If you have not watched the show, you should (no, we are not being paid to say that :), it is an addicting show. Enjoy

24 Hours On Flickr

Just saw this on The Creators Project. Erik Kessels (of KellelsKramer fame) created this installation. 24 hours in the life of Flickr. It focuses on the explosion in digital photography and it's existence online. The installation represents all of the photos uploaded to Flickr during a 24 hour period, about a million of them. And that is just Flickr, imagine if we added all of them added to Instagram, Facebook, Twitter, Picassa, etc.

We are creating a lot of content out there folks, maybe it is time to start making sure it is worth our digital attention.

More here.

World's Largest 3D Street Art For Reebok

This does not look cheap, but it looks pretty cool (even if I am a little tired of 3D street art). Regardless, the effect works and the idea of marrying it to death defying sport works for me. Enjoy the viral-ness.

Get Your Hands Dirty

I abolutely LOVE this sentiment and execution from artist Roland Tiangco.

This is only a slice of the full experience. See the whole sequence here.

The Showtime Homeland Polygraph 5 City Tour

This past Friday we wrapped up a 5 city tour for Showtime's new hit show, Homeland.  As a mid-season promotion we had the benefit of not having to teach consumers about a new show, but instead we could hear their comments about the show, which were overwhelmingly positive. Such a strong response to the show meant that consumers were happy to engage in order to get more information, premiums and connect with a show they were passionate about.

For the tour we created 2 branded surveillance vans, as that one of the key thematic elements of the show. These vans were outfitted with live surveillance cameras, show footage and dynamic voice analysis graphics. This served as a backdrop and attention generator for the main activity, live polygraphing of consumers to see who was deceptive enough to beat our trained polygraph experts.

The tour stopped in New York, Los Angeles, San Francisco, Washington DC and Philadelphia. T-shirts were given to those that took the polygraph, download cards were given to thousands of consumers and millions of press impressions were garnered (Extra!, LXTV and Elvis Duran's morning show among many others).

A video should be coming soon, but here are some of the photos from Instagram and a little something EXTRA (such a bad pun :)

It's Me, Mario!