Talk about an experience that Target should have sponsored. Japanese artist Yayoi Kusama took an all white room and gave children colored dots to place wherever they want. The results as you can see are pretty extraordinary.
The Artist
The experience, entitled 'Obliteration Room' was designed for the Queensland Art Gallery's ‘APT 2002: Asia Pacific Triennial of Contemporary Art’. So if you are in the neighborhood, check it out.
I abolutely LOVE this sentiment and execution from artist Roland Tiangco.
This is only a slice of the full experience. See the whole sequence here.
Someone was bound to do it and while carving pumpkins with the kid last night, I came up with this.
I bring you...iPunkin
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@Dan_Rosenberg found this one and sent it over, thanks Dan!
The Evolution of an Advertising Executive which if you look at the lower right hand corner you will notice the Guerrilla Marketing Plan mention with a familiar little character that may or may not have gotten us a bit of attention a few years ago. Which leads me to ask the question, if you make it to an infographic, can you really say you have made it?
Originally seen here.
Such a lovely and clever idea around the concept of 'The Lighter Side of Dark'. When it get's dark out and the lights come on, the shadow changes the billboard.
This and more Newcastle marketing here.
On a recent trip to Cafe Duke, the local 'everything in one place' lunch spot near our offices I came across this startling bit of marketing genius:
So, for $1.15 you can get 12OZ of a cold coke in the standard shapless can. And for $.80 MORE you can get 3.5OZ LESS of the same drink in a sexier aluminum bottle, herein known as "Coke Fancy Bottle." Not only were they charging accordingly, but they were telling you right to your face that you were paying more for less.
Before I had viewed the price tags associated, I found myself initially grabbing for the Fancy Bottle and then I looked down and saw the prices. I thought it was very odd that they were pricing the smaller, less value product higher but then I remembered the overmentioned adage Sex Sells. And here we were seeing it play out blatently before our very eyes.
The marketers conundrum. On the one hand we have this great product (Coke in a can), that comes in the shapeless, not so attractive, not extremely functional packaging, and then we have this other product (Coke in a Fancy Bottle) that has sensual curves, feels good in the hand, represents progressive thinking and enlightened purchasing decisions and a willingness to pay more for the badge that says 'I have style AND taste'. I mean, let's be honest, who ever got laid from a 12OZ can of coke, but there is probably some science behind the premise that iPhone users have more sex than Blackberry users, we choose products that we want to outwardly represent who we are and who we want to be, and we want people to notice and act accordingly.
The genius here is that, whether they know it our not, Cafe Duke has created the perfect microcosmic user study. As I stood and watched for about 15 minutes I counted 7 people (primarily guys btw, phallic shape?) that went for the Fancy Bottle vs 4 who went for the standard can. So conscious or not, almost 70% of the people chose form over function and were willing to pay a premium for it.
So next time you are thinking of how to market that product, perhaps focus more on the emotional triggers that it plays on versus the value the product may bring to the consumer's bottom line.
Just wait until you see that sweet ride sporting these little gems. They go perfectly with your toy poodle and Prada cell-phone.
I wonder if cars with eyelashes ignore those that wear trucknuts?
