Every once in a while brands utilize homeless iconography (or the homeless themselves) to promote a new offering. Often it does not go over well. Perhaps this execution for Indian job site Naukri wentover a little better than some in the past.
This is probably just an algorythmic placement, but I thought it somewhat brilliant that alongside a video that purports to show a leaked iPhone 5, we see Carly Rae Jepsen's Call Me Maybe as one of the recommended videos.
Perhaps we need a new segment of communications called Happenstance Marketing.
I don't know who Domo is, well other than this Domo. But they have collected a set of data on what users do in one minute on the aggregate social network.
When you look at this data-vis you really get an astounding sense of how much the world has changed in the last 15 years or so. Brands and organizations get 37,722 'likes' every 60 seconds. Instagram sees 3600 photos uploaded in the same time. And see how brands like Google or Amazon are connecting with scores and scores of users virtually every second of the day.
I can only imagine while some of the names will change over the years, the behaviors here will only become more prevalent in modern society in the future.
An idea worthy of paying attention to and could be adapted by today's guerrilla marketer, The Pothole Gardener goes around London filling up those unsightly potholes with the lovliest of tiny gardens (I have been using the word 'lovely' way too much recenty). There is such detail in these and I am sure, once discovered that they bring a smile to people's faces. Another good idea I did not come up with.
Talk about an experience that Target should have sponsored. Japanese artist Yayoi Kusama took an all white room and gave children colored dots to place wherever they want. The results as you can see are pretty extraordinary.
The experience, entitled 'Obliteration Room' was designed for the Queensland Art Gallery's ‘APT 2002: Asia Pacific Triennial of Contemporary Art’. So if you are in the neighborhood, check it out.
I took this snippet out of a long conversation that Louis C.K. did today with the Reddit community. I found it to be a very interesting perspective on corporations vs individuals.
Big companies do a lot to help people view them as less than human. I heard a speach by Noam Chomsky who said that corporations are like super humans. They cannot be hurt like a human can and they never die. They are not succeptible to scrutiny or accountability. this makes them more profitable. If companies want to enjoy these benifits to some degree they have to live with what else comes with being not human. you miss out on compassion, forgiveness, comraderie, empathy, trust, all kinds of shit.
The Evolution of an Advertising Executive which if you look at the lower right hand corner you will notice the Guerrilla Marketing Plan mention with a familiar little character that may or may not have gotten us a bit of attention a few years ago. Which leads me to ask the question, if you make it to an infographic, can you really say you have made it?
On a recent trip to Cafe Duke, the local 'everything in one place' lunch spot near our offices I came across this startling bit of marketing genius:
So, for $1.15 you can get 12OZ of a cold coke in the standard shapless can. And for $.80 MORE you can get 3.5OZ LESS of the same drink in a sexier aluminum bottle, herein known as "Coke Fancy Bottle." Not only were they charging accordingly, but they were telling you right to your face that you were paying more for less.
Before I had viewed the price tags associated, I found myself initially grabbing for the Fancy Bottle and then I looked down and saw the prices. I thought it was very odd that they were pricing the smaller, less value product higher but then I remembered the overmentioned adage Sex Sells. And here we were seeing it play out blatently before our very eyes.
The marketers conundrum. On the one hand we have this great product (Coke in a can), that comes in the shapeless, not so attractive, not extremely functional packaging, and then we have this other product (Coke in a Fancy Bottle) that has sensual curves, feels good in the hand, represents progressive thinking and enlightened purchasing decisions and a willingness to pay more for the badge that says 'I have style AND taste'. I mean, let's be honest, who ever got laid from a 12OZ can of coke, but there is probably some science behind the premise that iPhone users have more sex than Blackberry users, we choose products that we want to outwardly represent who we are and who we want to be, and we want people to notice and act accordingly.
The genius here is that, whether they know it our not, Cafe Duke has created the perfect microcosmic user study. As I stood and watched for about 15 minutes I counted 7 people (primarily guys btw, phallic shape?) that went for the Fancy Bottle vs 4 who went for the standard can. So conscious or not, almost 70% of the people chose form over function and were willing to pay a premium for it.
So next time you are thinking of how to market that product, perhaps focus more on the emotional triggers that it plays on versus the value the product may bring to the consumer's bottom line.