On The Ground Looking Up

Another Car On A Wall

I am waiting for the auto companies to get tired of putting cars on billboards and walls, but this may be a trend here to stay.

<via>

The Best Billboard I Have Seen Today

Blah Blah Blah Projection Mapping Blah Blah Renault Blah Blah Car Show

Not to be confused with Inifiniti or Toyota, oh yeah, or Hyundai, yet another company has done a white car projection mapped to make it seem magical and augmented. I don't hate the creative, it is quite pretty in fact, I just don't like the constant reuse of the same idea, for the same type product, in the same type of experiential manner. Creativity people, that is the business we are in.

;

Why Take The Stairs When You Can Slide To The Train

Enter the Transfer Accelerator from Dutch rail company ProRail. They wanted to give commuters and easier, and certainly more exciting way, to get to their train. We need these in NYC, although I am not sure where to slide your metrocard.

And on video

via and via

Painting Reality Is 3 Parts Red, 2 Parts Yellow and 4 Parts Awesome

Hey Jaguar, call me because we have to do a version of this live at CES this year.

Live guerrilla car painting.

Hyundai Goes All Inception And Drives Down The Side Of A Building

In a pretty creative use of projection, suspension and viral video creation, Hyundai gives us this little gem for the Accent from Kuala Lumpur, Malaysia. Technically I am not sure I would call this projection mapping as they are not really mapping any surfaces, it is one flat wall, but the Inception-like 3D effects still work well.

What is the special sauce in this one comes around the :32 second mark where you see the car suspended and the Tron looking figure walking down the wall. The way they made the car appear to drive down the side of the wall works really well and i wonder if we will start seeing more 3D props coming into projection campaigns.

Below is the video and the making of.

See how it was done:

I've Seen It All - Eyelashes ... For ... Cars

Just wait until you see that sweet ride sporting these little gems. They go perfectly with your toy poodle and Prada cell-phone.

I wonder if cars with eyelashes ignore those that wear trucknuts?

Via and available here.

Park Illegally In Disabled Parking spots? They Are Striking Back

Clever idea from Curitaba Brazil, creative Bruno Siqueira executed this bit of guerrilla action. Wheelchairs were placed in normal parking spots with a note that said "I'm parking here only for one minute". It takes the piss out of people who think it is no big deal to park in a handicapped parking spot for a few minutes while they run into a store for a few minutes.

Via

 

 

If Nike Made Cars

<Via>

Audi Goes Papercraft To Introduce The A7

Taking 245 hours to make and measuring over 4 feet long, this papercraft version of the new Audi A7 probably does not do great in snow but is pretty sweet to look at. Artist Tares Lesko created the model for the brand and really seems to know his way around an exacto knife. Now if they only followed suit with many other papercraft models and released the template to print out and make your own.

Via