Well probably not, but Domino's in the Netherlands came up with this clever execution that attaches sound to the noise that their scooters make as they deliver pizzas across town. Besides some words I don't know the meaning to, we clearly hear "Domino's" and "Pizza!" being uttered to the delight of those in close proximity.
Got the heads up from Anson Burtch on this recent execution from Mercedes. Install one side of a car with monitors, the other side has a camera on it. Real life camo. We literally have been pitching this idea for years and I am really happy to see that someone also had the idea and brought it to life.
Not to be confused with Inifiniti or Toyota, oh yeah, or Hyundai, yet another company has done a white car projection mapped to make it seem magical and augmented. I don't hate the creative, it is quite pretty in fact, I just don't like the constant reuse of the same idea, for the same type product, in the same type of experiential manner. Creativity people, that is the business we are in.
Enter the Transfer Accelerator from Dutch rail company ProRail. They wanted to give commuters and easier, and certainly more exciting way, to get to their train. We need these in NYC, although I am not sure where to slide your metrocard.
In a pretty creative use of projection, suspension and viral video creation, Hyundai gives us this little gem for the Accent from Kuala Lumpur, Malaysia. Technically I am not sure I would call this projection mapping as they are not really mapping any surfaces, it is one flat wall, but the Inception-like 3D effects still work well.
What is the special sauce in this one comes around the :32 second mark where you see the car suspended and the Tron looking figure walking down the wall. The way they made the car appear to drive down the side of the wall works really well and i wonder if we will start seeing more 3D props coming into projection campaigns.