I am always a fan of the Tear-Off campaign. Having done them here and there over the years for brands and art, they are a low-cost and often effective way of getting the word out.
These, for the new show King of the Nerds on TBS were funny and clever. I observed a fair number of people stop and take note, tear a slip and whip out their phones to snap a photo. More than you can ever expect for something that probably cost under $.05 to print.
The only sad part is that these are not real tear offs, as if they were, the LARPing community would get a much needed boost.