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Every once in a while brands utilize homeless iconography (or the homeless themselves) to promote a new offering. Often it does not go over well. Perhaps this execution for Indian job site Naukri wentover a little better than some in the past.
What do you think?
Posted at 03:57 PM in Advertising, Brand Thought, Experiential, Guerrilla | Permalink
guerrilla, homeless, india, jobs, naukri