Anson Burtch gave us the tip on this one. For the upcoming superhero movie Chronicle, which features some flying characters, Thinkmodo created flying devices in the shape of human forms and flew them in some public parks around New York City. The visual comes off pretty well if you ask me and nice use of technology and experience. I think it may have been more appropriate to do it at Sundance or SXSW to get crowds involved instead of relatively empty parks (it is not just about the viral video folks) but still, it worked well on camera.
How could this be utilized to get crowds interested and as the article points out, how easy will it be for the audience to make the connection?
Also via Techcrunch