On The Ground Looking Up

It's Friday, This Is All I Got

Stolen from Tumblr.

FTW! Duct Tape TRON!

Another one in the ending series of "I WISH I THOUGHT OF IT."

 

Thanks to Justin for the link.

It's Friday, Go Off Into Your Good Weekend With This

Newcastle's Bottle Cap Shadow Billboard Makes Me Want To Get Drunk

Such a lovely and clever idea around the concept of 'The Lighter Side of Dark'. When it get's dark out and the lights come on, the shadow changes the billboard.

This and more Newcastle marketing here.

Creative Guerrillas Make Me Happy

I could not NOT share this small gem from Happybox.

Creative Guerrillas Take On White Supremacists

In one of the more brilliant guerrilla initiatives I have seen in a while, a group called Exit Deutschland sent a large batch of t-shirts to an right wing event on August 6th in Germany to be distributed to attendees. The shirts bore a skull and crossbones and the message 'Hardcore Rebels - National and Free.'  The rub is that after the first washing, the message changed to read 'If your T-shirt can do it, so can you. We'll help to free you from right-wing extremism.'

While we don't know how many minds it changed, it was a great awareness activation and I am sure it got under the skin of the target group they most want to effect.

It also reminds me of the protest clothing line targeting airport security's use of x-ray scanners from 4th Amendment Wear.  If you have not seen that, it was wonderful as well.

 

VIA and ThePentagon.

Had Not Seen This H. Potter Promo Vehicle Before

But it works so damn well. These should have hit the streets for the movie, or did they?

Anyone with some info, get in touch with me. Email / Twitter

Top 7 SharkWeek Marketing Stunts

As Tracy Jordan so eloquently put it, "Live every week like it's SharkWeek"

Well the 24th SharkWeek is upon us and in recognition of this special time of planktonian fear I bring you the top 7 SharkWeek Marketing Stunts ever created. 

 

7. Australia Coastal Watch - Lovely little map trickery for the Australian edition.(Thx Cor for the memories :)

6. Worlds Largest Aerial Billboard - At over 13,000 square feet we created this gem to buzz the people of Los Angeles, giving them quite the scare. It was the largest aerial billboard ever at point of creation, that may no longer be true. (Disclosure: we did this)

5. SharkFin Media - For 2 weeks this 30 foot Shark Fin floated the waterways of New York and The Hamptons (also an Interference project).

4. Shark Runners - area/code created this gem for the 20th anniversary. It was a hybrid online-offline game where you maneuvered your virtual boat through dangerous waters trying to find sharks. The catch, the movement of the sharks was real as actual sharks were tagged with GPS.

3. SharkBite Media - Done in NY and LA, we found anything we could get on Ebay and Craigslist and took a shark bite out of it. The pieces were then stenciled and left around for people to see, photograph and steal. Many ended up back on the sites we bought them from, this time at a higher price.

This idea was then copied borrowed for another promotion for SharkWeek Australia (see below)

 

2. Discovery's Offices Have Been SharkWeek'd - This huge and pressworthy inflatable showed up a few years ago (and has made a return visit here and there since) generating some serious excitement around SilverSpring, MD and it made many headlines as well. Interference did not do this one, but I wish I had :)

1. The 80ft Underwater Billboard - As mentioned too many times, one of the campaigns I am most proud of in my career.

I Wish I Was As Creative As...

Shel Silverstein. From The Giving Tree to The Missing Piece, I wish I could craft words like he did. And yes, I am feeling sentimental due to lack of sleep, but still, Shel was amazing.

 

If the World Was Crazy
by Shel Silverstein
If the world was crazy, you know what I'd eat? A big slice of soup and a whole quart of meat, A lemonade sandwich, and then I might try Some roasted ice cream or a bicycle pie, A nice notebook salad, an underwear roast, An omelet of hats and some crisp cardboard toast, A thick malted milk made from pencils and daisies, And that's what I'd eat if the world was crazy. If the world was crazy, you know what I'd wear? A chocolate suit and a tie of eclair, Some marshmallow earmuffs, some licorice shoes, And I'd read a paper of peppermint news. I'd call the boys "Suzy" and I'd call the girls "Harry," I'd talk through my ears, and I always would carry A paper umbrella for when it grew hazy To keep in the rain, if the world was crazy. If the world was crazy, you know what I'd do? I'd walk on the ocean and swim in my shoe, I'd fly through the ground and I'd skip through the air, I'd run down the bathtub and bathe on the stair. When I met somebody I'd say "G'bye, Joe," And when I was leaving--then I'd say "Hello." And the greatest of men would be silly and lazy So I would be king...if the world was crazy.