On The Ground Looking Up

Finger Painting? Nike Wants You To Foot Paint!

In another example of how to use new engagement technology for creative branded executions I present the collaboration between Nike and the YesYesNo collective to launch the Nike Free Run+2 City Pack series.

Using some custom software YesYesNo was able to track and modify the datastream of a specific runners' route. Allowing for route, speed, distance and a few other variables they created a live artistic visualization of a particular runners trek. These end up as compelling visuals that are individually personal to the runner. After which they were provided  to the runner with the route and runner info laser etched onto a custom box with a pair shoes from the Nike City Pack series from their city.

More info here.

GuerrillArt - Darth Vader, Urinal Wars

Awesome find from @jiminyoo

Park Illegally In Disabled Parking spots? They Are Striking Back

Clever idea from Curitaba Brazil, creative Bruno Siqueira executed this bit of guerrilla action. Wheelchairs were placed in normal parking spots with a note that said "I'm parking here only for one minute". It takes the piss out of people who think it is no big deal to park in a handicapped parking spot for a few minutes while they run into a store for a few minutes.

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If Nike Made Cars

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It's Almost Easter And These Look Sort Of Like Eggs

Stole this from Brain Crumb Trail, sweet viral / techno idea from ASICS. Utilizing air and ping pong balls to illustrate that a pair of ASICS help you defy gravity.

Reminds of a little of the Muhammad Ali made out of punching bags campaign, but with a cooler effect.

For All Of Those Who Have Always Wanted To Hit A Fly In The Face With A Banana Cream Pie...

This is for you.

It seems like this is a viral for a new slim Samsung phone but the click-through location is in Russian and I am at a loss.

Audi Goes Papercraft To Introduce The A7

Taking 245 hours to make and measuring over 4 feet long, this papercraft version of the new Audi A7 probably does not do great in snow but is pretty sweet to look at. Artist Tares Lesko created the model for the brand and really seems to know his way around an exacto knife. Now if they only followed suit with many other papercraft models and released the template to print out and make your own.

Via

Did Elvis Presley And Frank Sinatra Invent The Mash-Up?

I saw this clip during the movie His Way, a documentary about Jerry Weintraub that is airing on HBO and is a great film if you have not heard of it.

Weintraub got his start by bringing both Elvis and Sinatra out on groundbreaking tours and they showed this clip, which is the two of them singing a duet. Sinatra does Elvis' Love Me Tender and Elvis does Sinatra's signature Witchcraft, not only is it a classic snapshot to an earlier time, but it got me wondering, did Elvis and Frank invent the Mash-Up?

A Random Conversation

This is an actual conversation between myself and partner @alpaykasal

@alpaykasal: it's snowing in cleveland

        @samewen: is 'it's snowing in cleveland' a euphemism for something?
 

@alpaykasal: maybe yes.

        @samewen: somewhere it is

@alpaykasal: euphemism

@alpaykasal: fun word.

@alpaykasal: English must be a tough 2nd lang

        @samewen: espcially if hungarian is your first

@alpaykasal: that reminds me, i'm starving

 

Yes, we get paid for this. Happy Friday!

Shop Naked, Get Paid

In the latest installment in Publicity Stunt As Marketing Strategy, the Lakeside Shopping Center in Essex, UK held a promotion where the first 100 women to arrive to shop wearing only a bra, panties and heels were given £100 (about $163) to shop at the mall. It would seem from the photos that about 8 women showed up in reality but 120,000+ google entries on the event surely covered the spend in attention currency. Some pictures, rated PG-13.