This Takes Buzz Marketing To A New Level

At a recent book fair in Germany a company called Eichborn attached small aerial billboards to flies and let them loose around the hall. Quite clever and somewhat disturbing. I wonder if they were inspired by Bill Gates' famous mosquito speech at TED? At least from the video, people seemed to get a kick out of it and you have to hand it to them for generating attention with a clever, buzzworthy, idea. Is there a PETA type organization for insects? They may not be too happy.