GE's Twitter Windows

As part of our new push into integrated marketing/technology concepts, we have been playing with the idea of live visualization of talk and the associative value of such chatter. Out of that mantra, one of the concepts we have been working on is how the variety of conversation on Twitter relates a certain industry or topic. GE Healthcare was good enough to get behind the idea for their recent Healthymagination showcase that occurred last week at the old Bank of New York space at 44th and 5th ave in Manhattan. Hence Twitter Windows. over 1400 sq feet of window space covered in word clouds. About 50 of these words were connected to some Arduinos and Laptops and were reading Twitter in real time, looking for anyone using the word in a tweet. When the word was used, a light next to the word flashed. So you could watch how often people were mentioning a word vs. the other words on the windows. The interesting part for me was to see how the flashes related to each other. How was cancer charting vs cure? Fear vs hope? In the end it was a microscosmic real-world realization of the sentiment around the subject. I feel there is much farther we will go with this idea, but I am very happy with the initial execution. Rain has hindered all of our photoshoot days, but here is a video from GEReports to check out. And hopefully we will update with some photos soon.