Just read this on Mental Floss and think I will mark it as next idea to steal and replicate here for a brand.
A new craze is sweeping Japan and while there’s always a new craze
sweeping Japan, this one may offer some hope to sleepless office
workers. They’re called sleep concerts: Basically, you buy a ticket to the concert, plunk yourself down in a comfy seat, and drift off.
One such concert, titled “Dreams: Good Sleep Concert,” featured major
Japanese musicians playing music that had been scientifically tested to
induce sleep; a CD of the concert was later sold and won Japan’s 22nd
annual Gold Disc Award for Best Instrumental Album of the year in 2008.
Read this and more insomnia cures here.


