On The Ground Looking Up

Sometimes The Simplest Ideas Are The Best

Like this one from 141 Sercon agency in Mumbai.

So simple and so effective in it's communication. Kudos.

Via

Spring Is Here, According To Havianas

And it can not come soon enough! Time to bend down and smell the ... rubber?

Havianas goes guerrilla in Rome and Paris. Courtesy of Laurent.

Did Someone Beat Me To This Years SharkWeek Pitch?

Thanks to @DJ_Jaydiamonds so sending this along. 3-D chalk art is not new, but I guess Japan has never heard of Julian Beever or any of the others who rule this medium. Regardless, nice shark and good execution!

Random Images From My Desktop

Another collection of images from the desktop.

 

Today, Transparency Trumps Privacy

"The bottom line is that two Twitters, a new Facebook profile photo, and an email do not equal a phone call."

The Austin Chronicle has a very interesting article on the blurring of the lines between living a life on-line and off as well as the concept of oversharing.

Read it here.

Nicked from @abartelby

Watchmen River Thames Water Projections

Pretty cool water projection for The Watchmen on the river Thames in London.

So Last Night While I Am Licking Chanel...

If you happen to be photographer Massimo Gammacurta, you may actually be able to. Brand lollies

 

Via

What did you think I meant?

I Kid You Not

I kid you not, but I just pitched an idea almost exactly like this just 2 days ago to a client!

And here it is, popping up in Riga, Latvia (full disclosure: My great grandmother was from Riga).

A hospital themed restaurant.

Thanks Felix for messing up my day.

Social Media People Like Talking About Social Media?

One of the things I find frustrating with Twitter is how much people talk about Twitter (and the other social media) on Twitter. We are on it, we use it, do we really need to constantly validate why we are on it and how everyone else may or may not be using social media? When did we become infomercials for the mediums we utilize? Granted I am on Facebook and Linked-In and Twitter and about 35 other communities, but I feel, especially with Twitter, this constant navel gazing.

A sample of my Twitter stream this morning with all references to Social Media companies removed is below.

 

Smells Like Guerrilla

The only fragrance made for the guerrilla marketer.