On The Ground Looking Up

First Rule Of Guerrilla Club

Is tell your client when you are going to go Guerrilla for them.

Douglas Jaeger of Happy Corp. decided to plan/approve a guerrilla defamation of the MOMA subway exhibit in Brooklyn that he worked on "because it was "inevitable" that the celebrated subway vandal - whose real name is Henry Matyjewicz[Poster Boy] - would eventually have done it himself."

So that was why you did not tell your client? okay...

Don't get me wrong, I like the idea here, but to do it without client permission may not make the most business sense. Especially when that client is in the business of art and it's representation.

Read more here and here.

Random Images From My Desktop 4

Sorry the posts have been a bit light these days. Prepping for Glendale next week. So here are some interesting images I saved to my desktop in the last few weeks.

Eyelid Advertising Is The New Pregnant Belly Advertising

According to today's NYTimes, on-line beauty store feelunique.com paid brand ambassadors $149 to wink at people 1000 times. The catch, they had brand messages temp tattooed on their eyelids. Cute idea, I should have thought of it, but in reality, most people would not see it, so it really was for the media. The NYTimes covered it, so cute idea, I should have thought of it.

3 Bullet Points On Twitter

There is so much chatter about Twitter these days. So why not add $.03 to the dialog.

• From a personal communications perspective I think I prefer having Friends (Facebook) to Followers (Twitter).
• In my opinion, there are very few brands using it well, and most brands would benefit from using it as a customer service tool instead of as an outreach marketing function.
• I think if you are on Twitter, you have to accept this rule: Most of your followers don't pay attention to most of your tweets, most of the time.

And yes, I am on it anyway.

A Bit Quiet

Have been a little busy these days and have not had that much time to post. We have a big project with our Interactive Mirrors coming up (btw/still trying to develop a new name, any thoughts?) and that has been taking a bunch of time. I hope to be back in the saddle later in the week.

In the meantime, you should listen to this story about the future of cellphones, mapping and social prosthetics.

PETA Goes Topless For V-Day

An anti Foie Gras stunt from PETA uses topless people. I guess for that I can give up the goose, how about you?

More here (NSFW).

Actors--> Musicians

OFF-TOPIC

In honor of Joaquin Phoenix's bizarre performance on Letterman last night and talk of his upcoming hip-hop career, here is a compilation of the top 10 albums by actors.

And here is a song with Eddie Murphy and Michael Jackson

Event Marketing's Importance

Brandweek has an article about the increasing importance of event and experiential marketing for brands.  I believe the main underlying message of the article is that your marketing needs to focus on engagement and participation in order to create deep relationships with your consumers.

There are a few notable nuggets:

More than half (53 percent) of 300 senior marketing executives surveyed said event marketing is the discipline that best accelerates and deepens relationships with target audiences.

More than a quarter (26 percent) of those surveyed said event marketing is the discipline that drives the greatest return-on-investment. "The economy is forcing marketers to elevate their game to survive, specifically in regard to deploying direct response marketing such as events to drive top-line performance," said Bruce MacMillan, president and CEO of MPI.

Not the newest news, but good to see that the industry is recognizing it.

Read the full article here.

Friday The 13th Is Coming, Are You Prepared?

Economy..blah blah blah...marketing hit worse than expect...blah blah...more layoffs...blah..Hey look, it is Guerrilla Marketing!

A View From The Privates

Hmnn, ever think of what the female privates do on a normal day to avoid a little irritation? I had not, until I saw this ad.  It seems that they are busier than I thought. Or perhaps Lactayd Femina wants us to think so. and is it me, or does she change her underwear A LOT!

Potentially NFSW, depending on where you W.