On The Ground Looking Up

Some Ideas Never Get Old

Ahh, the 'lost wallet' promotion. This idea seems to rear it's head every year or two. Someone hires a street team to conveniently 'drop' wallets around major cities. People then find the wallets and either thinking they scored or thinking they will be a good Samaritan, they then realize that it is a marketing stunt and get to keep the wallet and whatever is in it, not to mention get a big dose of participatory marketing in the interim.
Burger King is the latest to execute the idea. The wallets reportedly have anything from $1-$100. They also have a drivers license featuring the king, maybe some gift cards and coupons, and a map to the local BK's to spend your non-hard earned cash. I executed the same idea for a bank, and for a charity. And it would seem that McDonald's, GE Financial and a Brazillian version of the WSJ have also.  This may not be the worst idea as the nature of social media and info sharing has changed quite a bit since many of the others have done it, but I guess I expect a little more original ideas from BK.

<via>

Live In New York For $.25 Per 30 Minutes

In the area near where I live in Brooklyn it costs $.25 for 30 minutes at the parking meter. The meters need to be paid from 9a-7p. So basically, if you had the Fake Car Tent, you could live in new york for $5 bucks a day. It is designed to look like a car with a cover on it. Who will ever know!

You would have to move to the other side of the street on Tuesdays and Thursdays though.

(from artist Michael Rakowitz via Urban Prankster)

Journalists Like It Blunt

Well that is what the show Weeds assumes in this clever journalist package to announce the 3rd season of the show, possible in France, though I cannot read french. Can you?

Via Marketing Alternatif

So You Are Out To Dinner With A Client...

...and you are wearing your new Prada suit with the crisp white shirt and tie. You can't bear to change the look but your client just ordered the messy Alaskan crab legs with extra splattery butter. What is a fashion conscious account type like you to do?

Well worry no more, the dress for dinner napkin is here.

iApple Pie!

What better to make iApple Pie this thanksgiving than by using iApples!

Well actually, these are not an 'official' apple product, they are the creation of a fan who adhered stickers to the fruit prior to ripening. They are then removed when ripe and voila! Instant fruit branding. Oh yeah, this is a good idea and just ripe (pun intended) for the alternative marketer. To the races!
<via CtotheJL)

Tired Mad Men

I hate to say it and I will probably catch some flak from it, but I am sort of tired of all the Mad Men talk. I mean the show is not bad and is well produced, but I found it a little slow at parts. Yes it was very watchable, but I do sort of feel like the love affair with it is overblown. Even this guerrilla stunt in Lisbon seems sort of dated. I have certainly been one to put people in period dress and have them jump around a city but I don't know, maybe I think this one is so obvious and also that the people hired and the aesthetic does not really jibe with the 'dark' and 'cool' of the show. It looks more Happy Days to me. Well make up your own mind if you like it.

link via adverbox

Free Paper!

Love THIS!

Via RA

I Just Ordered This T-Shirt

and so can you.

That's Bloody Good

No really. Read about this on Murketing and did some checking and am impressed. A home furnishings line inspired by the Showtime show Dexter produced by Spring Design. Bloody plates and chairs, dismembered silverware, it is all there for you to scare the kids with. A bit on the pricey side, but in this economy, who cares!

Is The Mall Dead?

This article is from the recent Newsweek and features a quote from the Elder Ewen. The premise is applicable to all of us in the marketing game. How is culture and consumerism changing and does that relate to the rise and potential fall of Mall culture.

Read the article HERE.