On The Ground Looking Up

Worst Brand Extension Product Ever?

Or am I just getting too tired of the election spin cycle. Presidential Cabbage Patch kids. <Via>

Best Brand Extension Product Ever?

Domino City

I have not heard as much chatter about the latest SONY Bravia ad as there has been in the past, but the latest, Domino City, still is pretty damn easy on the eyes and creative. Juxtaposed in India with many of the native colors and architecture there, it works on a few levels for me. Not only is it beautiful to watch, but it looks like a LOT of fun to do. Watch it below.

Sony Bravia | Domino City

Do You Choose The Blue Cup or The Red Cup

7-11 has a fun election campaign going on called 7-Election. They put McCain cups, Obama cups and Undecided cups in their stores and predict who will win by which cup you choose. Currently, their stats have Obama in a blow-out (60%-40%), or maybe McCain supporters are more the Redbull types. Their last 2 election predictions have been pretty accurate so let's see if they are on point in a week. <via>

This Is The End, Beautiful Friend

I am loving this flickr group of The End title screens from old movies. And so will you! <via>

Wazzup 2008

Remember the Budweiser Wazzup! commercials way back when that were all the rage? Well Erik from the EMF sent this around today. It is a revamped version of the commercial that gives a whole new political meaning to the creative. It is well done (it even seems like they used the same actors), effective and taps into the pop culture aesthetic that many of us remember from those old Superbowl days, therefore creating familiarity and intrigue without having to make us work for it.

Only 8 Months Until My Birthday

So start saving up for this $550,000 watch that includes a globe that actually rotates with the earth.

New Offering: Interactive Mirror

Following up on the debut of our Laser Games applications (which we are hoping to bring very soon to an outdoor location in New York for some communal game play), I introduce the latest skunk works project from Interference Inc and Alpay Kasal of Lit Studios. This one comes out of the idea that modern technology is starting to allow us to turn many varied surfaces into interactive screens and environments. We wanted to test out the possibility of using a mirror as a game/input/touch surface and see how people reacted. The results are pretty amazing and we so many amazing brand opportunities (retail, tradeshow, event, kids, nightlife, etc) to add these interactive elements to the 'experience.'  If you are interested in learning more, drop me a line and until then, enjoy the below video.

Interactive Mirror from Alpay Kasal/Interference Inc. on Vimeo.

UPDATE: The Interactive Mirror was just featured on Gizmodo! Engadget too!

An Fully Integrated Future?

This video both engages me and frightens me.  The idea of the entire outside world being your interactive desktop has it's merits, but there has to be some point when we are off the grid no?  Also, does this mean we all get a floating projector that follows us around?<via> 

Holographic Interface - round interface - Ringo from Ivan Tihienko on Vimeo.

It Is What We Tell You It Is. The Rest Is Up To You

this is art - By artist Irina Blok <via SwissMiss>