On The Ground Looking Up

Nope, Don't Like It

Hey remember all those cool vids and photos with light writing? Well here someone just took the idea, and faked it using special effects for this snowboard viral, cause it is cool with the kids of course. So visually, yeah interesting, but conceptually, blah. Either do something with the effect and the physics of such, or do something new. Getting boring for me. Don't agree it is awesome BFB.

Full Disclosure: I am in a bad mood I guess, holiday weekend and still at work!

Magic Flashlights from Mike Benson

On Friday Sometimes We Have To

<via>

LEGO Grease

LEGO may simply be the most perfect and malleable brand ever.

Summer Lovin' LEGO Style

Mouse Pointer Media

I have been seeing a couple of pics and video from this DHL execution in Beijing and it is growing on me. To promote the ability to track packages en route (as far as I gather) DHL affixed large mouse pixelated mouse pointers to people and vans around Beijing and then sent them off on their daily tasks. Assuming that these were actual working employees and vehicles, then I think it is succssful, to use plants would still work, but would not be as interesting to me.

The van looked like this.

<via It's Nice That>

GE Appliances High Profile Pair In The Square

Here are a few photos from our GE Appliances event for the SmartDispense Washer/Dryer set.  Check www.washingmyjeans.com for more info on the event, appliance and charity involvement.

BootyVertise

Jumping on the Assvertising non-movement, European cosmetic brand Lush sent these posterior unclad models into the streets of Berlin to promote their brand. Yeah, that might get more attention than khaki shorts and an oversized polo. <via Copyranter via Adrants>

Is This A Good Idea Or A Bad One?

The Terrorist Teapot

The Pair In The Square

Hey now. If any of you happen to be near Times Square tomorrow you should come check out our event for GE Appliances for the new GE Profile Washer/Dryer front loader. Some pics to come post, but the event will be happening from 8a-4p Tuesday August 26th on Military Island in Times Square (43rd-44th) and will feature some pretty cool creative execution. There is also a media event around 10:30a to benefit a partner charity, Clothes Off Our Back. Read http://www.washingmyjeans.com for more info.

End Of The Line

I love the End Of The Line interactive subway map through pictures on the NYT website.

Viral Video Overload

When taken on it's own, this Wendy's viral campaign for Meatatarian's is a not a bad idea. When put together with all the other viral videos out there of objects not doing what they are supposed to, I must say I am getting immune and cynical to them. When is too much, simply too much?

Where are the new creative ideas?