UPDATE: It seems the boards were not hacked, but were rented. Which makes mr Skullphone much less Alternative in his media activity.
As media companies spend more money to develop new products, they have to start taking into account that those products become targets for people who may try and exploit them. Take Clear Channel's new digital billboards in LA. 10 of them were hacked by an artist named SkullPhone who replaced adverts with his signature image all across southern California. It seems that more people are taking it upon themselves to "improve" current advertising. 12 Monkeys anyone? Thx to the Cowboy for the tip.
