I found this article pretty interesting -
Acquisition 2.0 - Experiential marketing is changing the game
When you get past the data info, there are some very relevant brand nuggets to chew on. One that especially stuck out for me was the following:
With the rise of the Internet-empowered consumer, brands are increasingly co-created with consumers, whether brands are on board or not. So, it’s best to begin engaging your consumers and their communities.
Worth reading if you have a few minutes.
