On The Ground Looking Up

Body Part Marketing

No i am not talking about that! Get your mind out of the gutter.

So, here is the question of the day, using a disgusting severed limb, to promote a Quentin Tarantino DVD (Death Proof) no less...good or bad? Yes, it makes sense for fans of the QT. Yet, it will probably disgust a lot of people. And I guess, when looking at the pictures, they did a pretty good job.

Needless to say, it will get attention, which these days. seems to be all that many companies want to do.

Brandweek Guerrilla Section Online

Brandweek's annual Guerrilla Marketing issue is out and if you are not a subscriber, you can still see all the articles and featured campaigns thanks to a link from the Experiential Marketing Forum. Make sure to pay attention to a certain Vespa campaign...I wonder who did that one????

Link: Brandweek Guerrilla on the EMF

Advertising You Can Like.

Rarely do I find advertising I like. For every Bravia bunny commercial, there are hundreds of Head-Ons and You Must Be Gellins out there. However, sometimes a brand does get a good idea. One of the categories I am most interested in in the digital video space is that of animation, stop motion and time lapse. These low-budget (sometimes) special effect shorts are popular, engaging and often very clever. The following spot about a guy who draws how he and his girlfriend met via stick figures on his body is very compelling. A good idea and the branding (supposedly made on a Samsung G800 mobile device) is minimal and relevant. It does not hurt that it has over 5 million views on youtube, which says to me that this is an effective communication from a brand to target audience.

Rebellion Marketing

This shirt says it all. Activism is the new brand strategy.

Buy it here: Rebellion

Very Cool Experience

I am digging this video of a live scene done on Japanese TV, with special effects done in an innovative way. I want to figure out a way to adapt. This should be the new light writing. Sprint, are you paying attention???

Brandweek Article

I penned an article for Brandweek's annual Guerrilla Marketing issue. The article is called "Lose Control: It's Good For Your Brand" and focuses on the changing nature of brand communication in today's world, click the link to read it. Not on-line but in the print version is the recognized 2007 Guerrilla work of which we proudly had a campaign for Vespa featured, so if you are so inclined, pick that up to.

Yet Another Marketing Blog!

Just what we all needed. Another blog about marketing!

This is the blog focusing on the thoughts, inspirations and irrational musings of Sam Travis Ewen, CEO/Founder of Interference Inc., a guerrilla/alternative marketing company based in NY.

Hopefully, though this blog, the reader will gain a little more than they had on the world of marketing and non-traditional media.

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